Dave, I did not just write a proposal. I built three working homepages for EyeConsultantsMD.com first, using the real services, doctors, and patient reviews from ReeveWoods.com. Open them on your phone today and tell me which lens looks clearest.
Each lens is a full, working homepage with your real content: LASIK, cataract, refractive lens exchange, glaucoma, primary eye care, and optical, plus your three doctors, real patient reviews, a co-management section for optometrists, a FAQ, hours, and a contact form. The photos are stand-ins and the doctor portraits are placeholders until we swap in your own.
Lens 1
Bright white and clear medical blue, with lots of breathing room. Every service is one tap away. Reads like a modern, well-run practice you can trust on the first visit.
Best if you want the site to feel calm, current, and effortless for every kind of patient.
View live Lens 1 →
Lens 2
Dark, elegant, and technology-forward. Leads with LASIK, cataract surgery, and your lens implant options like the Light Adjustable Lens and PanOptix Pro. Feels like a top surgical practice.
Best if elective surgery (LASIK, premium lenses, refractive lens exchange) is where you want to grow.
View live Lens 2 →
Lens 3
Warm cream, forest green, and golden light. Your Chico eye doctors for the whole family, from school-age kids to grandparents. Leans hardest into local search.
Best if most new patients find you by searching "eye doctor near me" in Chico and Butte County.
View live Lens 3 →Which is clearer: Lens 1, or Lens 2?
You know the drill better than anyone. Here is the side-by-side, so you can flip between them the way your patients do in the exam chair.
| Quality | Lens 1 | Lens 2 | Lens 3 |
|---|---|---|---|
| Look | Bright white, clear blue, airy cards | Dark, elegant, refined accent, dramatic photos | Warm cream, forest green, golden light |
| Best for | Every patient finding a service fast | Growing LASIK, premium lens, and RLE consults | Families and local "eye doctor near me" searches |
| Tone | Calm, precise, reassuring | Confident, high-end, technology-forward | Friendly, neighborly, kids to grandparents |
| Hero leads with | Call or request a consult | Request a surgical consult | Book an eye exam |
The hard parts of your job post are already built and clickable. Try them on your phone.
Jump links straight to LASIK, cataract, RLE, glaucoma, primary care, optical, and co-management, each with a plain-language explainer.
Clinic, doctors, procedures, and FAQ marked up in schema, so search engines and AI assistants can read the practice correctly.
Eight-plus patient questions answered in plain language, from "how long is cataract surgery?" to "do you take my insurance?"
Every form tells patients not to share medical details, and asks only for what the front desk needs to call back.
A clear path for referring doctors: cataract, glaucoma, cornea, and refractive evaluations, with shared post-op care.
A sticky call and consult bar on mobile, plus hours and a map link where patients look for them.
You asked for rapid development with Squarespace or Claude. I build with Claude every day, which is how three homepages exist before we have even talked. Here is the honest trade-off between the two ways to run the finished site.
A hand-built modern site on Cloudflare's global network. These lenses are already running on it.
If you or your staff want to drag, drop, and edit pages yourselves, I will build on Squarespace instead using the lens you pick.
My honest take: for a surgical practice whose goal is ranking in Google and being described correctly by AI search, the Cloudflare build wins. If self-editing matters more to you than the last bit of SEO control, Squarespace is a fine choice and I will set it up the right way.
Add Dr. Hastings' new photo and update his bio.Text it or email it. Live the same day.
We are closed the Friday after Thanksgiving.Hours updated on the site and in the schema.
Make a page for the PanOptix Pro lens.New page, with its own schema and FAQ, linked from cataract surgery.
More patients now ask ChatGPT, Google's AI answers, and other assistants "who does cataract surgery in Chico?" The site is built so both search engines and AI read the practice the same way you would describe it.
MedicalClinic and Optician for the practice, Physician for each doctor, MedicalProcedure for each service, FAQPage, and breadcrumbs. Already in the lenses.
LASIK, cataract surgery, refractive lens exchange, glaucoma, EVO ICL, Light Adjustable Lens, PanOptix Pro, eyelid surgery, eye exams, contact lenses, optical. Each one can rank on its own.
Dr. Woods, Dr. Hastings, and Dr. Levine, with training, focus, and the services they perform, linked both ways.
Plain-language answers on every service page. These are exactly the passages AI assistants quote.
Name, address, phone, hours, categories, and services matched exactly between the site and your profile, so Google trusts both.
A plain-text summary at eyeconsultantsmd.com/llms.txt that tells AI tools who you are, what you do, and which pages to read.
Chico, Butte County, Oroville, Paradise, and Northern California worked naturally into titles, headings, and service pages.
Every old URL gets a 301 redirect to its new home, so years of search history move to EyeConsultantsMD.com instead of starting over.
Contact and appointment forms collect only callback details and say clearly not to send medical information. Doctor referral forms that need patient details move to a HIPAA-compliant form service or secure fax.
Readable text sizes, strong contrast, keyboard navigation, and screen-reader labels. It matters for older patients and for your accessibility statement.
# eyeconsultantsmd.com/llms.txt (draft) # Eye Consultants MD > Surgical and comprehensive eye care in Chico, California. Reeve Woods Eye Center is becoming Eye Consultants MD. > 280 Cohasset Rd, Chico, CA 95926 · (530) 899-2244 · Mon–Thu 8–5, Fri 8–12 ## Services - [LASIK](https://eyeconsultantsmd.com/lasik/) - [Cataract surgery](https://eyeconsultantsmd.com/cataract-surgery/) - [Refractive lens exchange](https://eyeconsultantsmd.com/refractive-lens-exchange/) - [Glaucoma treatment](https://eyeconsultantsmd.com/glaucoma/) - [Eye exams and primary eye care](https://eyeconsultantsmd.com/eye-exams/) - [Optical shop](https://eyeconsultantsmd.com/optical/) ## Doctors - [David Woods, MD](https://eyeconsultantsmd.com/doctors/david-woods-md/): ophthalmologist, cataract and glaucoma surgery - [Jordan Hastings, MD](https://eyeconsultantsmd.com/doctors/jordan-hastings-md/): ophthalmologist, refractive cataract surgery, MIGS - [Jennifer Levine, OD](https://eyeconsultantsmd.com/doctors/jennifer-levine-od/): optometrist, pediatrics, myopia control # 301 redirects (sample) reevewoods.com/cataract-surgery.html → eyeconsultantsmd.com/cataract-surgery/ reevewoods.com/lasik-vision-correction-surgery.html → eyeconsultantsmd.com/lasik/ reevewoods.com/doctors/david-woods-md.html → eyeconsultantsmd.com/doctors/david-woods-md/
Measured in days, not months. The main variable is how quickly photos and approvals come back.
Your chosen lens built out into the complete EyeConsultantsMD.com site: service and doctor pages, FAQ, schema, forms, and redirects from ReeveWoods.com.
A hands-on walkthrough for you or someone on your team, showing how to update the site easily with Claude, in plain English.
EyeConsultantsMD.com live, redirects in place, and every login in your hands.
Hosting on Cloudflare is free or close to it (Squarespace has its own monthly fee). After launch, keep me on for ongoing changes and new pages, or reach out only when you need something. You are never locked in.
Beyond the build, I'm open to a pay-for-performance arrangement for ongoing search engine optimization. Part of what I earn would be tied to the results SEO brings the practice, such as new patients and consult requests, so my pay grows only when yours does.
There's no fixed formula here. I'd rather work out the structure with you, based on what matters most to the practice and how we measure it. If that sounds interesting, let's talk it through.
Lens 1, 2, 3, or a mix. Open each on your phone and go with your gut.
Claude-built on Cloudflare, or Squarespace. A short call settles it.
Logo, doctor photos, and anything about the name change. Phone photos of the office are fine.